Why Shopify Is Your Key to Ecommerce Website Development

Yelitsa Jean-Charles established Healthy Roots Dolls, a small company, and an oversized mission in 2015. She wanted to create dolls that forced young girls to explore their identities and empowered them with pride. Having no experience in coding and a tight purse, Yelitsa had to find an ecommerce platform that would be able to help her turn her idea into reality as fast and efficiently as possible.

She decided in favor of Shopify, and in a few months, her colorful online business was launched to attract customers all over the country. By 2020, the sale of Healthy Roots Dolls appeared in Target stores throughout the US and this proves how Shopify can help business owners grow their dreams into a reality. Shopify is the preferred ecommerce website builder by all ambitious business owners because more than 5.1 million businesses are operating in 175 countries with a combined sales volume worth 40 billion US dollars.

In this blog, we are going to look at the reasons why Shopify is the best for ecommerce website development. By the end, you can leverage Shopify for business and thrive!

1. Launch Your Store Without Stress

Ever felt overwhelmed by the idea of coding for an ecommerce website development? With an easy-to-use interface, Shopify is your little trick and allows creating a professional online shop in hours, and no technical experience is required. Its drag and drop designer will allow quickly modifying the design of your store, and the simple interface will allow you to keep an orderly view of inventory, orders and your customer data without having to resort to the nightmare of spreadsheets.

Did you know? 

An entrepreneur makes their first sale every 28 seconds on Shopify. When will you make yours?

2. Craft a Storefront That Wows

Your online store is your brand’s heart, and Shopify ensures it looks stunning. It offers 213 mobile-optimized themes (13 free, 200 premium). Whereas Wix or Squarespace are general platforms, Shopify is a complete ecommerce website builder with themes to provide a customer-friendly shopping experience offering product grids and checks. Customize layouts using the included editor or through a more flamboyant Liquid templating without the need of a developer.

3. Scale Your Business Without Limits

Picture your store growing from a side hustle to a global brand. Shopify’s scalability makes it happen, with plans from Basic ($39/month) for startups to Shopify Plus for enterprises. Allbirds, the eco-friendly shoe brand, started small on Shopify and scaled to millions in sales, integrating with Amazon and Instagram effortlessly. Unlike Adobe Commerce (Magento), which demands costly developers, Shopify’s App Store adds features without breaking the bank.

4. Reach Customers Everywhere

Your customers can be shopping everywhere, shop on Instagram, TikTok, Amazon, or even in-person and multi-channel selling with Shopify can connect you to your customers wherever they shop with all administration from a single location. The Point of Sale (POS) contains synchronized online and in-store stocks making you not to lose any sale. Shopify simplifies social commerce in a way that Adobe Commerce doesn’t.

5. Keep Your Store Secure

Shopify is PCI DSS Level 1 secured, provides both SSL certificates and fraud protection, and you do not need to be a technology guru to secure your customers. Shopify also maintains security automatically and unlike WooCommerce does not require you to maintain your store manually.

6. Boost Your Store with Apps

With over 8,000 apps in the Shopify App Store, you can add features like email marketing (Omnisend) or inventory management (Oberlo) without coding. Unlike BigCommerce, Shopify makes apps affordable even on the Basic plan.

7. Let AI Simplify Your Work

Shopify Magic, an AI-powered suite, is your virtual assistant, automating product descriptions, image optimization, and email campaigns. The Sidekick tool offers real-time insights, helping you make smart decisions fast. Imagine saving hours on content creation, Shopify makes it happen.

8. Win Back Lost Sales

Curious why nearly 70% of customers leave their carts without checking out? Shopify’s abandoned cart recovery sends automated emails with discounts to bring them back. Unlike WooCommerce, which needs plugins, Shopify includes this on most plans, with a 10-20% success rate.

9. Drive Success with Data

Shopify’s analytics dashboard provides real-time insights into your sales, customer activity, and inventory levels. Unlike Wix’s basic analytics, Shopify offers analytics specifically designed for ecommerce performance tracking.

10. Get Help Anytime

Running a store can feel like herding cats in a rainstorm, but Shopify’s 24/7 customer support has your back with live chat, email, and phone support. Shopify Academy and community forums offer extra guidance, unlike Magento’s community-only help.

11. Get Found Online

SEO tools using meta tags and customizable URLs in Shopify increases the rank of your store. Applications such as Yoast SEO for Shopify can boost the content, but traffic can be encouraged through email marketing and social media integrations. 53.4% of Shopify merchants in the UK use Instagram to drive sales and you can too.

12. Simplify Your Shipping

Shipping headaches? Shopify Fulfillment Network (SFN) stores and ships your inventory, cutting costs and boosting customer satisfaction. WooCommerce lacks this, making Shopify a game-changer.

13. Go Green with Shopify

Today’s customers love eco-friendly brands, and Shopify delivers with carbon-neutral hosting and apps like Planet to offset shipping emissions. Make your store a force for good!

Real Case Studies: Shopify Success Stories

These are the stories of real companies that chose Shopify for ecommerce website development. The following businesses have succeeded in surmounting odds and recorded exceptional success.

• Manitobah Mukluks: This Canadian footwear business had a goal of sharing the indigenous-made boots with the world but did not have a huge budget. “We needed a platform that was powerful yet affordable,” their founder shared. The Shopify intuitive navigation allowed them to introduce their Storyboot Project in one day and in a year it doubled online sales. 

Key Lesson: It is not necessary to have a large staff in order to have a considerable impact using Shopify.

• FAUCHON: This is a luxury brand of French food that had to integrate the sales online and in store. Shopify POS connected their inventory perfectly, which increased efficiency and gave a perfect consumer experience. In half a year, their online growth increased by 20 percent. 

Takeaway: Shopify multi-channel selling ensures that your business is in touch with all platforms.

• Allbirds: Allbirds initiated with the production of sustainable shoes as a small company and entered foreign markets with the help of Shopify and linked Instagram and Amazon. With advanced analytics from Shopify Plus, they achieved millions in sales.
  
  What did we learn? Shopify scales with you from startup to global brand.
• GiveMeTap: This UK water bottle brand aligned with their sustainability mission using Shopify’s SEO apps and Planet for carbon offsets. The rate of returning customers increased to higher than 27%, which is the industry level, and increased by 15%.
  
  Takeaway: ecotools at Shopify will help you capture customers who believe in eco-friendly purchases.
• Terre Bleu: Terre Bleu is a Canadian lavender farm that has been enabled by Shopify to analyze the analytics dashboard. It could learn which products are tops and add them to the line and sell them in large quantities. 

Key Lesson: Use analytics to identify bestsellers and scale what works.

Connect with Tools You Already Use

It is already tough to run a business, the technology you choose for your ecommerce website development should not make it more challenging. Shopify integrates easily with the tools you have (or are going to have) so you can get back to growth (and not gluing platforms together).

• CRM & Customer Data

Link Shopify to other popular customer relationship management tools such as HubSpot, Salesforce, or Zoho CRM to focus on customer data centralization and more personalized marketing activities and enhanced customer retention. Imagine setting up an abandoned cart email flow that’s not just automatic but also tailored to customer behavior that's possible with CRM integrations.

• Email Marketing

Divide your people, send them frequently appealing emails and follow them through Klaviyo, Mailchimp or Omnisend. The integrations will allow you to track the opening rates, clicks-through and money per campaign in Shopify dashboard.

• Shipping & Fulfillment

Acting on Shopify, ShipStation, Easyship, or by using your own Shipping service is possible. It enables you to print ready-made labels, automate tracking mails, and provide real-time shipping rates through a single interface. Shopify is connected with the vast majority of bigger carriers around the world, thus saving your time and preventing logistical crises.

• Accounting & Bookkeeping

The sales, taxes, and your invoices will be automatically synced with software such as QuickBooks, Xero, or FreshBooks. No more last-minute panic attacks and manual entries and errors. Shopify also makes compliance and tax calculations easy.

• Ads & Analytics

Create ads in Google Ads or Meta (Facebook & Instagram) right within Shopify, and monitor the campaign performance with Google Analytics 4 or Hotjar. You have the full funnel--one tab click to checkout experience and you no longer have to open a new tab 50 times.

Sell Beyond Borders with Shopify

Are you ready to sell your products to other continents? You can sell either artisan candles or high quality sneakers. Shopify international trade tools will enable you to expand without limits.

1. Shopify Markets

With Shopify Markets, you can:

• Dynamically convert prices to match the customer’s local currency.
• Translate your site content into multiple languages.
• Set country-specific pricing and taxes.
• Offer localized checkout experiences.
• Handle duties and import taxes at checkout.

You can even set customized catalogs per market, offering specific products to different regions.

2. Accept Global Payments

Shopify integrates with over 100 payment gateways, including PayPal, Stripe, Shopify Payments, and popular regional options like Razorpay (India), Paystack (Africa), and Afterpay (Australia). You can also activate Shop Pay, one of the quickest checkout options available globally during your ecommerce website development.

3. Smart Global Fulfillment

Shopify has tools (ie. the Shopify Fulfillment Network (SFN) and third-party logistics (3PL) partners) that will help to store and ship products across the borders  to reduce shipping times and make costs much lower.

Why It Matters:

Scaling globally used to mean more stress. It plugs and plays with Shopify. Tapping into Europe, Asia or North America: Shopify fits itself to any market in the world and you do not need a local developer or an agency.

Why Shopify Wins Over Competitors?

Undecided on whether to use Shopify, Magento, WooCommerce or BigCommerce? 

Shopify is unique because it is easy, low priced, and offers tools dedicated to ecommerce. To be quicker, here is some comparison to make your choice:

Shopify’s 33% better total cost of ownership and 36% higher checkout conversion rate make it the clear winner for business owners seeking simplicity and growth.

The Shopify Edge: What Others Miss

Shopify has had B2B wholesale and retail on a single platform since 2022. It is easy to expand internationally because of international selling tools, such as the ability to convert currencies and to facilitate localized checkouts, which is more advanced than Adobe Commerce. Plus, Shopify Collabs connects you with influencers to build community and loyalty.

FAQs

1. What makes Shopify the greatest eCommerce platform?

Shopify is a leading eCommerce platform because it implies a one-stop shop with hosting, security, payments processing, mobile optimization, and thousands of themes and apps. It is also tailored towards online selling which simplifies establishing, running, and expanding an online store.

2. Is Shopify used for developing websites?

Indeed, Shopify is highly popular for website development, i.e., eCommerce websites. It has customizable and drag-and-drop editing as well as access to Liquid, a templating language. Shopify also supports creating attractive and high performing online stores.

3. Why is Shopify better than your own website?

Time, money and technical challenges are resolved when you use Shopify quite easily and efficiently than republicating or creating your own personalised website. Shopify does hosting, security, updates and PCI payments. You receive full-time service, in-line marketing tools, and the ease of scale-up regardless of whether or not you have to organize a technical stack on your own.

4. Does Shopify support novices when opening an online store?

Absolutely. Shopify is suitable for beginners too. Its simple dashboard, step-by-step integration process, and the extensive applications ecosystem allow one to open a store without any knowledge of coding. They have a user-friendly interface through which all aspects such as inventory management, payment gateway, etc. could be accessed.

5. Is Shopify better than WooCommerce or Wix?

Shopify is an eCommerce-specific platform as opposed to other platforms, such as WooCommerce (WordPress plugin) and Wix. It does not need a separate hosting and security setup which is unlike WooCommerce. Compared to Wix, it is more scalable in terms of online sale.

6. Is it possible to manage large-scale or a large amount of traffic online stores by using Shopify?

Yes. Large-scale brands and companies with high traffic rely on Shopify. It can handle millions of transactions in a minute, and the high-end APIs, automation, and scalability functionality present in Shopify Plus (its enterprise version) makes it a perfect fit for large scale businesses.

Start Your Ecommerce Journey with ShopX!

Don’t wait to launch your dream store with ecommerce website development. At ShopX, we’re passionate Shopify partners ready to build an online store that drives sales and wows customers. From store setup to custom apps, we offer free consultations and a seamless setup guarantee to get you selling before the holiday rush. 

What’s holding you back from launching your online store? Let’s tackle it by choosing Shopify for business!!

Contact ShopX today and join the 5 million businesses thriving on Shopify!