About Just Thrive

Just Thrive, a health products provider, partnered with ShopX Commerce to enhance its Shopify store. ShopX focused on UI/UX design, custom app development, sales funnel optimization, site performance, theme customization, and advanced discounting logic. This collaboration boosted user engagement and increased sales, supporting Just Thrive’s mission of promoting healthier lives.

Healthcare & Fitness

Challenges

Just Thrive faced several key challenges affecting their store's performance and scalability:

  1. Recharge subscription integration was causing compatibility issues with their Shopify theme. 
  2. They needed to migrate from Authorize.net to Shopify Payments for improved transaction handling. 
  3. Customizations were required in the customer portal to enhance the subscription management experience. 
  4. Additionally, broken Commission Junction pixel tracking impacted affiliate performance reporting. 
  5. Lastly, their sales funnels needed to be moved from Sticky.io to Shopify for better control and performance.

Healthcare & Fitness

Our Approach

ShopX Commerce took a systematic approach to solve Just Thrive's problems. The key focus areas involved UI/UX, custom app development, sales funnel optimization, site speed improvements, theme customization, and the implementation of custom discount logic with Shopify Plus.

Healthcare & Fitness

Solution

Over the past 2-3 years, Team ShopX has provided the following solutions for the online store.

  • Recharge Subscription Integration & Portal Enhancements: Fixed integration conflicts and customized the subscription portal for smoother plan management and user control.

  • Payment Gateway Migration: Migrated the store’s payment system from Authorize.net to Shopify Payments for improved transaction reliability and ease of use.

  • Commission Junction Pixel Fix : Diagnosed and resolved tracking issues to restore accurate affiliate performance metrics.

  • Sales Funnel and A/B Testing : Developed a sales funnel and used A/B testing to optimize conversion rates.

  • Theme Redesign (UI/UX):  Revamped the Shopify theme for improved look, navigation, and user interface.

  • Custom Application Development: Created a custom app to boost customer engagement and streamline checkout.

  • Enhanced Site Speed:  Optimized website performance to ensure a smooth, enjoyable shopping experience.

  • Shopify Plus Custom Discounting Logic: Implemented targeted promotions to enhance customer retention and sales.

Healthcare & Fitness

Impact

ShopX Commerce's initiatives resulted in significant enhancements to Just Thrive's online store:

  • The optimized sales funnel and enhanced user experience resulted in a 56% increase in the number of visitors who made purchases.
  • The 16% increase in orders was attributed to the simplified purchasing process and appealing appearance.
  • A 14% increase in total sales was achieved as a result of increased orders and improved conversions, which is a substantial increase.
  • The tailored service and enticing pricing attracted an increased number of customers, resulting in a 4% increase in recurring business.
  • The consistent high average order values (AOVs) indicate that the increase in sales was not accompanied by a decrease in AOVs.

 Tools and Technologies

We Build Shopify Stores with Latest Tech Stack for Top Performance

  • Shopify

  • HTML

  • CSS

  • Javascript

  • Liquid

  • NodeJS

  • Shopify Polaris

  • Shopify OS 2.0

  • Shopify Plus

  • Ruby on Rails

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