About Wellnesse

Wellnesse, an e-commerce platform for personal care products, to improve user experience and conversion. Following its profound success among customers, the e-store continues to receive ongoing content management and tech support from a dedicated team of Shopify developers at ShopX.

Beauty & Wellness

Challenges

Wellnesse operates as an eCommerce platform dedicated to offering eco-friendly products for personal use. The client realized that their existing website needed improvements when its outdated interface caused dismal user experience and obtained minimal sales conversions. Wellnesse partnered with ShopX Commerce to redesign their eCommerce storefront to boost average order values, conversion rates, and customer engagement.

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Approach

The ShopX team carefully examined Wellnesse’s existing Shopify store to find areas for improvement. We worked together with the Wellnesse team to comprehend their target market, brand values, and corporate objectives. Furthermore, a detailed competitor analysis was conducted to find industry best practices. Our findings led us to design the complete UX/UI plan for the website. The design blueprint included a new site map, wireframes and visual designs to improve user experience and increase conversions. After presenting the design approach to the Wellnesse team, our team took their suggestions into consideration for the finished product.

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Solution

We redesigned the website to provide a smooth and user-friendly experience which directed visitors through a seamless product discovery to checkout. Our team concentrated on improving visual presentation while simplifying website navigation and making essential information readily accessible. 

  • Introduced a simplified navigation system to streamline product discovery.
  • Expanded product image areas and implemented clear call-to-action buttons.
  • Optimized the checkout process to make purchasing straightforward and user-friendly.
  • Integrated customer reviews, related product suggestions, and subscription options to boost retention.
  • Employed a minimalist design with a consistent layout and bold typography to reinforce the brand identity.

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Impact

Following the launch of the redesigned site, Wellnesse saw a significant boost in performance and customer engagement. The updated design not only made the shopping experience more intuitive but also led to substantial improvements in key business metrics.

  • Total sales increased by 37%.
  • Average order value surged by 17%.
  • The rate of returning customers improved by 12%, contributing to a higher overall conversion rate.
  • Positive feedback from both customers and the Wellnesse team confirmed the design’s success.
  • Continuous content management and support are now in place to maintain and enhance the store’s performance.

 Tools and Technologies

We Build Shopify Stores with Latest Tech Stack for Top Performance

  • Shopify

  • HTML

  • CSS

  • Javascript

  • Liquid

  • NodeJS

  • Shopify Polaris

  • Shopify OS 2.0

  • Shopify Plus

  • Ruby on Rails

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