About Alitura

Alitura is a premium skincare brand committed to clean, all-natural formulations made from ancient botanicals and minerals. Known for its award-winning, wellness-driven products, Alitura delivers globally trusted skincare that supports health, radiance, and anti-aging, all from ingredients sourced in Hawaii and beyond.

Beauty & Wellness

Challenges

Alitura’s Shopify store faced issues that impacted both user experience and backend performance. Slow site speed, redundant third-party app code, and increasing bot attacks were major concerns. The bloated codebase affected page load times, reducing engagement and frustrating shoppers. All Shopify store optimization efforts needed to be deployed safely without disrupting live operations or branding.

Beauty & Wellness

Approach

ShopX performed a comprehensive audit of the existing storefront, identifying performance bottlenecks and redundant app code. Working in close collaboration with the client, we applied all changes in a staging (draft) theme to protect the live store. Regular reviews ensured performance, design, and technical requirements were aligned at every step of the Shopify store optimization process.

Beauty & Wellness

Solution

We executed performance upgrades and user experience enhancements as part of a complete Shopify store optimization strategy for Alitura, including:

  • Redundant app and code cleanup for speed optimization.
  • Theme updates applied in staging to prevent live-site disruptions.
  • Custom-built, conversion-friendly landing pages.
  • Visual updates across the FAQ and Klaviyo assets for consistency.

Beauty & Wellness

Impact

As a result of expert Shopify store optimization, Alitura storefront now runs faster, cleaner, and with reinforced protection against unwanted traffic.

  • Noticeably faster load times, improving the shopper experience.
  • Higher user engagement across newly designed landing pages.
  • Consistent visual identity across website and email marketing.
  • The foundation is now set for scalable growth and future feature rollouts.

 Tools and Technologies

We Build Shopify Stores with Latest Tech Stack for Top Performance

  • Shopify

  • HTML

  • CSS

  • Javascript

  • Liquid

  • NodeJS

  • Shopify Polaris

  • Shopify OS 2.0

  • Shopify Plus

  • Ruby on Rails

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