About JavaPresse

JavaPresse is a premium coffee brand selling hand-made grinders, brewing equipment and roasted coffee on a convenient subscription offering. Based on principles of sustainability and craftsmanship, it enables home brewers to up the coffee rituals one cup at a time.

Food and Beverage

Challenges

The JavaPresse’s website encountered significant issues affecting performance and user engagement. Slow loading time was lacking in blog and product pages affecting the SEO and user retention. 

Legacy code created maintenance issues and limited scalability, while the absence of embedded CTAs and optimized video sections weakened user engagement. All improvements had to be delivered without disrupting ongoing ad campaigns or hiding essential promotional content.

Food and Beverage

Approach

ShopX conducted a complete website audit, identifying key bottlenecks in speed and usability. Close collaboration with JavaPresse ensured Agile feedback and minimal disruption to live operations. All improvements followed Shopify best practices to ensure future compatibility.

Food and Beverage

Solution

We implemented focused performance and UX upgrades across the JavaPresse, premium coffee brand’s, website:

  • Upgraded frontend code to more performant codebase with a long-term maintainable code.
  • Page speed optimization for blog and product pages.
  • Homepage and video section upgrades to increase conversions.
  • Maintained site continuity by preserving ad-reliant modules.

Food and Beverage

Impact

The premium coffee brand, JavaPresse’s Shopify store now delivers faster, cleaner, and higher-converting experiences.

  • Page load speed on blog pages improved significantly, achieving 90+ scores on mobile.
  • Users experienced smoother navigation across product pages, reducing drop-offs.
  • Increased user engagement and interaction on the homepage.
  • Higher add-to-cart activity observed following CTA and layout enhancements.
  • The platform is now better positioned for future feature rollouts and growth.

 Tools and Technologies

We Build Shopify Stores with Latest Tech Stack for Top Performance

  • Shopify

  • HTML

  • CSS

  • Javascript

  • Liquid

  • NodeJS

  • Shopify Polaris

  • Shopify OS 2.0

  • Shopify Plus

  • Ruby on Rails

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