About Sonia Roselli Beauty

Sonia Roselli Beauty is a premium skincare brand trusted by professional makeup artists and skincare enthusiasts. Focused on skin prep essentials, the brand teamed up with ShopX to transform its online presence. They required a flexible, scalable Shopify experience designed for high engagement and seamless management.

Beauty & Wellness

Challenges

Sonia Roselli needed a redesigned storefront that balanced visual storytelling with ease of use. The online makeup store required improved flexibility for content management, better conversion rate optimization, and smoother integration with third-party Shopify apps. A significant technical hurdle was the blog section, which previously created a cluttered user experience and lacked clear hierarchy.

Beauty & Wellness

Approach

ShopX began by conducting a detailed CRO and SEO audit to identify technical and UX bottlenecks. Weekly syncs ensured alignment with Sonia’s vision, while Figma-based reviews streamlined the design process. Using our Shopify development playbook, we introduced modular, conversion-optimized components with backend controls tailored to the client’s workflow.

Beauty & Wellness

Solution

ShopX delivered a holistic Shopify online makeup store transformation, focused on both aesthetics and performance:

  • Design Enhancements: Refined two major design components for improved visual hierarchy.
  • Homepage & Product Page Redesign: Created clean, conversion-optimized templates.
  • Theme Customization: Enabled the client to independently manage and update sections.
  • Custom App Development: Tailored app functionality to fit the brand’s operational needs
  • Blog Revamp: Restructured layout to reduce clutter and improve content readability.
  • Checkout Extensibility: Enhanced checkout to support a smoother, scalable experience.
  • CRO & SEO Audits: Performed detailed evaluations and implemented actionable improvements.
  • Third-Party Integrations: Integrated apps for wholesale pricing and bulk discount logic.
  • Ongoing Support: Providing continuous assistance with design updates and app management.

Beauty & Wellness

Impact

This collaboration gave Sonia Roselli Beauty a future-ready online makeup store with better user flow, marketing adaptability, and backend flexibility. We:

  • Introduced editable theme sections for effortless content layout management.
  • Improved user experience and conversion flow across pages.
  • Streamlined integration of wholesale logic and discount campaigns.
  • Provided consistent support for campaign rollouts and technical updates.

 Tools and Technologies

We Build Shopify Stores with Latest Tech Stack for Top Performance

  • Shopify

  • HTML

  • CSS

  • Javascript

  • Liquid

  • NodeJS

  • Shopify Polaris

  • Shopify OS 2.0

  • Shopify Plus

  • Ruby on Rails

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