About The Makeup Light

The Makeup Light (TML) is a trailblazer in professional lighting, dedicated to serving makeup artists, beauty influencers, and photographers. Their superior performing LED tracks simulate the natural daylight and permit perfect color rendering and shadows and the kind of make up that is precision-oriented. TML products support the mobility requirements of professionals in the set or the studios through its portable accessories such as stands and mounts.

Beauty & Wellness

Challenges

Although the TML company manufactures professional lighting products of industry-leading quality, its former Shopify online store did not possess functional depth that would indicate the product of high quality. The website failed to convey the technical sophistication and artistry behind their lighting solutions.

Additionally, managing copyrighted artwork and celebrity testimonials required legally sound content controls, an area the legacy platform did not adequately support.

Beauty & Wellness

Our Approach

ShopX partnered with TML to reimagine their online experience through collaborative weekly sprints and client reviews. Using Figma for UI iterations and JIRA for structured task management, our team prioritized compliance, performance, and brand storytelling. Every page was purpose-built to align with the client's business goals while ensuring full legal and design integrity.

Beauty & Wellness

Solutions

We delivered a custom Shopify store for professional lighting business, grounded in mobile responsiveness, design clarity, and product discoverability. Each page served a targeted business need:

  • Testimonials Section: Showcased endorsements from celebrity artists while respecting copyright restrictions, building user trust and authority.
  • Light Panel Page: Informed users about TML’s signature light panels using visuals, key features, and practical use cases to empower confident buying decisions.
  • Trifecta Page: Promoted bundled products and upselling opportunities through visually rich, informative layouts.
  • Mounting Options Pages: Simplified accessory shopping with compatibility details, illustrations, and intuitive navigation.
  • Pro Shop Page: Targeted professional customers with premium tools and high-converting layouts to ease bulk or frequent purchases.
  • Black Friday Page: Engineered for high-traffic promotions with sale-centric UX and urgency-inducing CTAs.
  • Meira Collection Page: Highlighted a distinct product line with curated storytelling and immersive visuals to boost brand identity.
  • Product Detail Pages: Offered deep dives into product specs, galleries, and customer context to support buyer confidence.
  • Responsive Design: Guaranteed seamless access across desktops, tablets, and mobile devices, optimized for on-the-go professionals.

Beauty & Wellness

Impacts

The new Shopify experience elevated TML’s digital presence, sales potential, and user trust. Our team:

  • Enhanced brand storytelling through professional testimonials and visual clarity.
  • Improved product discoverability across custom landing and category pages.
  • Supported legal integrity with careful copyright-safe content management
  • Enabled high-impact promotional campaigns via dedicated pages like Black Friday.
  • Created a mobile-first experience suitable for artists in the field.
  • Established scalable infrastructure for future product rollouts.

 Tools and Technologies

We Build Shopify Stores with Latest Tech Stack for Top Performance

  • Shopify

  • HTML

  • CSS

  • Javascript

  • Liquid

  • NodeJS

  • Shopify Polaris

  • Shopify OS 2.0

  • Shopify Plus

  • Ruby on Rails

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