About Carets

Carets is a high-end men's footwear brand characterized by dressing-shoe looks and minimalist zero-drop comfortable technology. The brand stands as a cross between fashion and foot health; aiming to attract professionals who desire stylish shoes, which allow them to move and bend in a natural position.

Clothing & Fashion

Challenges

Carets, a premium men's footwear brand, required technical and user experience assistance to coincide with the sophistication of their collection. The website had long-standing frontend issues affecting product filtering, inconsistent UI elements across pages, and ongoing performance lags that impacted the shopping experience. Their Shopify setup required specialized intervention to meet premium usability standards without a full redesign.

Clothing & Fashion

Our Approach

ShopX conducted a comprehensive UI/UX audit of the storefront and worked closely with the Carets team to prioritize fixes. Each issue was logged, approved, and implemented iteratively with live feedback loops and task tracking. Key pain points like filtering logic, inconsistent visual elements, and Klaviyo-related glitches were resolved without altering the core site design.

Clothing & Fashion

Solution

ShopX delivered a fully optimized and stabilized Shopify website for Carets through:

  • Detailed UI/UX audit and actionable reporting.
  • Resolution of navigation issues, especially with the outlet store filtering.
  • Consistent styling fixes across multiple product and collection pages.
  • Ongoing support for Klaviyo integration challenges.
  • Continuous collaboration and approvals before each deployment.

Clothing & Fashion

Impact

Our work ensured a significantly more stable and user-friendly online shopping experience for premium men footwear buyers.

  • All critical UI/UX issues were resolved based on real-time client feedback.
  • Website performance was stabilized with no major recurring frontend issues.
  • Filtering and navigation elements were standardized across the entire storefront.
  • Enabled better alignment of site quality with the brand’s premium identity.

 Tools and Technologies

We Build Shopify Stores with Latest Tech Stack for Top Performance

  • Shopify

  • HTML

  • CSS

  • Javascript

  • Liquid

  • NodeJS

  • Shopify Polaris

  • Shopify OS 2.0

  • Shopify Plus

  • Ruby on Rails

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