About

Titan Fitness is a fitness equipment brand offering gym equipment and strength-training gear through its Shopify store. With competitive pricing and free shipping as part of its ecommerce offering, the brand focuses on providing customers with a convenient and reliable online shopping experience while supporting promotions across its growing product catalog.

Healthcare & Fitness

Challenges

Titan Fitness wanted to make their store, which was based on Shopify, more dynamic and intelligent when it came to discounting capabilities. Their vanilla Shopify installation was not able to support more complicated business policies, e.g., conditional exclusions on sale items or bulk code generation.

Since it is a brand in the gym equipment industry that provides competitive prices and free shipping, it was important that the discounts should be done correctly and without loss of margins. The client required a strong and scalable solution that was native to Shopify and gave them more control over how and when they offered discounts, which fit their business model.

Healthcare & Fitness

Our Approach

The ShopX team worked hand in hand with the Titan team that involved technical stakeholders to map the constraints of the native system of Shopify. In a fast cycle of Agile development and constant communication, through shared Slack channels, the team was able to iterate quickly on a flexible discounting engine.

Healthcare & Fitness

Solutions

We developed a custom Shopify app using the Remix framework and Shopify Functions, offering Titan Fitness full control over their discount operations. The solution included:

  • Smart discount logic that prevents discount stacking on already reduced items.
  • Mass production of redeem code to make large-scale promotions.
  • Price-based and item-eligibility conditional logic.
  • Seamless Shopify admin panel integration to manage rules and monitor usage.
  • Scalable backend architecture for future campaign expansion.

Healthcare & Fitness

Impact

The Shopify meat delivery store of The Meat Wagon provided a better and more assured experience to the business and the customers.

  • Less manual work in dealings with vendors, and more time to do growth-oriented work.
  • Rapid order fulfillment, with more effective delivery planning.
  • More customer satisfaction through displaying eligibility to delivery and preventing poor checkouts.
  • Better scalability foundation, such that additional functions and vendors may be added with minimal interference.

 Tools and Technologies

We Build Shopify Stores with Latest Tech Stack for Top Performance

  • Shopify

  • HTML

  • CSS

  • Javascript

  • Liquid

  • NodeJS

  • Shopify Polaris

  • Shopify OS 2.0

  • Shopify Plus

  • Ruby on Rails

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