About White Elm

White Elm, a lifestyle brand specializing in multifunctional bags for modern women, partnered with ShopX Commerce to enhance digital shopping for its customers. The collaboration focused on Shopify customization, UX improvements, performance optimization, and custom functionality. Together, we created a refined online experience that reflects the brand's mission of blending style with everyday utility.

Clothing & Fashion

Challenges

Even though White Elm enjoyed customer loyalty being a recognizable brand. However, performance flaws, missing features and slow content delivery reduced customers’ interest in using the product and affected its sales. 

Clothing & Fashion

Approach

ShopX used a user-first, design-led approach, aligning with White Elm’s aesthetics through Figma prototypes and feedback. We collaborated through Slack channels for quick feedback and conducted technical assessments to prioritize speed, flexibility, and user flow optimization. An iterative development model allowed us to test, refine, and deploy updates efficiently. 

Clothing & Fashion

Solution

ShopX delivered a fully customized Shopify experience designed for a seamless digital shopping journey:

  • Custom Swatch Variants: Simplified product browsing through visual style selectors.
  • Pre-Order Functionality: Allowed customers to reserve in-demand products before restock.
  • Product Videos: Custom meta fields elevated visual storytelling.
  • Quick View Enhancements: Enabled faster product previews for on-the-go decisions.
  • Caching Implementation: Improved speed and responsiveness across all digital shopping touchpoints.

Clothing & Fashion

Impact

The revamped Shopify store delivered a major upgrade to White Elm’s digital shopping experience.

  • Increased speed and performance improved user engagement and time spent on the website.
  • Enhanced product visuals and videos boosted buyer confidence.
  • Easy navigation and quick access to information made the buyer journey more seamless.

 Tools and Technologies

We Build Shopify Stores with Latest Tech Stack for Top Performance

  • Shopify

  • HTML

  • CSS

  • Javascript

  • Liquid

  • NodeJS

  • Shopify Polaris

  • Shopify OS 2.0

  • Shopify Plus

  • Ruby on Rails

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