About Hello Skincare

Hello Skincare is a science-oriented skincare brand based on minimalistic yet efficient skincare products made with animal-free ingredients that are clean. The brand required a Shopify theme migration for enhanced speed and accessibility and more efficient search engine optimization without affecting growth in scale in the future.

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Challenges

The Shopify store of Hello Skincare had low load speeds, low accessibility, and ineffective SEO structure. These problems impacted customer experience, lower organic visibility, and the inability to translate the identity of the brand fully into the digital environment, which narrowed down the growth prospects.

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Our Approach

From the outset, we maintained close collaboration with the client’s stakeholder, Mike Palagonia, to align development priorities with brand goals. The ShopX team followed a gradual improvement plan, entailing a complete audit of the current Shopify website. 

We also identified performance bottlenecks, accessibility issues and SEO gaps, which enabled us to roadmap on improvements. The front-end architecture was reviewed and perfected as a part of the Shopify theme migration, augmenting the architecture to make it more appropriate to the clean, minimalist brand identity of Hello Skincare.

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Solutions

We delivered a comprehensive Shopify web redesign tailored to Hello Skincare’s brand values and customer needs:

  • Theme migration from Debut to Dawn 2.0.
  • Theme optimization using Shopify Liquid, HTML, CSS, and JavaScript.
  • Page speed and accessibility enhancements across product and checkout pages
  • SEO restructuring with metadata optimization and semantic HTML.
  • Monthly maintenance cycle ensures scalable, continuous improvements.
  • Third party integration with Shopify applications to add functionality.

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Impact

The Shopify theme migration delivered measurable improvements in brand performance, technical efficiency, and customer engagement:

  • Theme migration enabled advanced customization and greater design flexibility.
  • The website's speed improved significantly from 70+ to 95+ on desktop and 39+ to 85+ on mobile, enhancing the shopping experience for skincare products.
  • SEO score increased from 78 to 94, strengthening organic visibility and search performance.
  • Improved accessibility created a more inclusive user experience across all devices.
  • A clean, minimalist interface reinforced brand trust and alignment with Hello Skincare’s ethos.
  • The new scalable Shopify framework laid a strong foundation for continued digital growth.

 Tools and Technologies

We Build Shopify Stores with Latest Tech Stack for Top Performance

  • Shopify

  • HTML

  • CSS

  • Javascript

  • Liquid

  • NodeJS

  • Shopify Polaris

  • Shopify OS 2.0

  • Shopify Plus

  • Ruby on Rails

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