About Plasticover

Plasticover provides superior temporary surface protection systems for the construction, event management and automotive detailing industries. Although it is a renowned brand, the website did not allow it to sell directly and grow its SEO, thus the business was overreliant on wholesale purchase.

Hardware & Automotive

Challenges

Plasticover’s sales model served both B2B and B2C customers, but the old platform created constraints. With a store heavily reliant on B2B sales, the client needed a reliable migration that would carry over all data without disrupting ongoing business. The challenge was to migrate to Shopify while preserving historical orders, customer data, product reviews, and existing app integrations, and ensuring SEO rankings did not decline post-migration.

Hardware & Automotive

Our Approach

ShopX engaged Plasticover to thoroughly study customer personas, competitive analysis, and assess the gaps. We emphasized the features that would cater to both B2C and B2B customers and made automation and scalability to be at the center. Automation, scalability, and a smooth transition from Pinnacle Cart guided the discovery phase.

Hardware & Automotive

Solutions

ShopX optimized Shopify-powered platform to sell surface protection products. 

  • Complete data migration of products, customers, order history, and reviews.
  • Seamless integration transfer for existing apps and tools, including FedEx shipping and Klaviyo.
  • SEO preservation to maintain existing search rankings and visibility.
  • Accurate catalog migration ensuring B2B and B2C buyers could continue shopping without disruption.
  • Functional consistency so the store design, structure, and workflows remained familiar to the client and customers.

Hardware & Automotive

Impact

The new platform transformed Plasticover’s digital presence from outdated and restrictive to modern and growth-ready.

  • Smooth transition with zero data loss across products, customers, and orders.
  • Maintained SEO performance, protecting search visibility for surface protection products.
  • No disruption for B2B and B2C buyers during migration.
  • Preserved all integrations, keeping operations efficient and reliable.
  • Set a scalable foundation for future enhancements on Shopify.

 Tools and Technologies

We Build Shopify Stores with Latest Tech Stack for Top Performance

  • Shopify

  • HTML

  • CSS

  • Javascript

  • Liquid

  • NodeJS

  • Shopify Polaris

  • Shopify OS 2.0

  • Shopify Plus

  • Ruby on Rails

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